GOALS
and mission

We believe that law is the foundation of innovation and economic growth. Our firm is dedicated to:

✔ Protecting brands, patents, and creative assets against infringement and counterfeiting.
✔ Enforcing legal rights through litigation, customs interventions, and strategic advocacy.
✔ Shaping policies by collaborating with authorities and international organizations.

Protecting over 300 global brands

Handling 3000 IP infringement cases annually

Building strategic partnerships
with public authorities to shape
IP legislation in Romania

Resolving commercial cross-border disputes in over 15 countries

Advised leading Romanian companies and exporters

Intellectual Property Law

Turcu & Turcu is recognized as a leader in intellectual property protection in Central and Eastern Europe. We provide comprehensive consultancy in trademarks, patents, industrial designs, copyright law, and unfair competition. Our extensive experience includes representing multinational companies and managing high-value intellectual assets globally. We have played a pivotal role in cases that have shaped IP law, significantly impacting sectors such as pharmaceuticals. We also collaborate closely with REACT International to combat counterfeiting.

Commercial and Contract Law

We provide top-tier legal assistance for contract negotiations, mergers, acquisitions, and complex commercial disputes, including international arbitration. Our expertise spans numerous jurisdictions, helping clients resolve issues across borders and ensuring their business transactions are secure

Administrative and Regulatory Law

We handle administrative law issues that affect our clients’ businesses, offering strategic legal advice in accordance with national and international regulations. We also assist clients in regulated industries such as pharmaceuticals and energy, guiding them through the complexities of obtaining necessary licenses and authorizations.

Competition and Antitrust Law

Our team provides expert guidance on competition and antitrust matters, ensuring national and EU regulations compliance. From litigation to negotiations, we help clients stay ahead in the market.

Employment Law (for Top Management)

We specialize in employment disputes involving top management, offering legal counsel in cases of wrongful termination, contract breaches, and other critical labor issues affecting executive roles.

Pro Bono Services

We believe in using our legal expertise to support the greater good. At Turcu & Turcu, we are committed to pro bono work, offering free legal support for cases of public interest and causes with significant social impact. We actively contribute to initiatives that promote civil rights, freedom of the press, and other important social causes.

Fashion Law

We have accumulated extensive experience in the creative work of the largest industries, representing and defending the protectable creations of companies in the fashion and luxury products sector. We are the initiators of many significant advancements in jurisprudence. For instance, one of the most notable decisions by the High Court of Cassation and Justice in Romania established that the owner of a trademark in the textiles field is recognized as a famous and respected brand, even if it could not be classified as a luxury product. This ruling affirms the right of the trademark owner to prohibit the marketing of original products when the applied labels have been altered by removing traceability codes.