In today’s fast-moving digital world, where businesses operate across multiple online platforms, the risks associated with intellectual property (IP) infringement, counterfeiting, identity theft, and online fraud are at an all-time high. Companies must navigate an increasingly complex legal landscape to protect their brands, content, and digital assets.
These pressing challenges were the focus of discussion at Law Talks by Club M, an exclusive event dedicated to legal issues in the online space. On March 18, Gabriel N. Turcu, Managing Partner at Turcu & Turcu, was invited to share his expertise and offer strategic insights into the legal risks and responsibilities of businesses operating in the digital environment.
Beyond Legal Theory: A Practical Approach to Digital Risks
Rather than following a rigid, lecture-based format, this event embraced a dynamic, discussion-driven approach, fostering an insightful exchange on legal matters directly impacting entrepreneurs and business leaders.
Gabriel N. Turcu explored the practical challenges companies face in the digital space, including:
- Intellectual Property Violations – Unauthorized use of copyrighted materials, trademark infringement, and domain name disputes;
- Brand Protection & Counterfeiting – The increasing presence of fake products across social media and e-commerce platforms.
- Website Cloning & Identity Theft – The unauthorized replication of brands and digital impersonation;
- Online Fraud & Marketplace Accountability – The evolving role of major platforms in preventing fraudulent activities.
A key area of focus was how major online platforms handle these issues, from social media networks, where fraudulent ads and counterfeit products are widespread, to marketplaces like eMAG, which must combat counterfeiting at scale.
Industry Perspectives & Legal Strategies
The discussion was further enriched by insights from Magda Irimia (Popescu), a copyright law specialist, and Laura Cozachevici from eMAG’s legal team, offering a well-rounded industry perspective on the current landscape, emerging threats, and potential legal remedies.
Intellectual Property: A Strategic Asset, Not Just a Legal Formality
As digital markets expand, intellectual property protection is no longer just a compliance requirement; it has become a strategic necessity for businesses looking to safeguard their long-term success. The conversation at Law Talks by Club M underscored the urgent need for companies to stay ahead of evolving threats, implement robust IP protection strategies, and work closely with legal experts to navigate the complexities of online commerce.
For legal support on trademark protection, anti-counterfeiting measures, or brand enforcement, contact Turcu & Turcu.